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HERNDON, Va.– August 10, 2005 – GeoLogic Solutions, the transportation industry’s leading provider of multi-mode mobile communications and tracking systems, today announced that Ohio-based Craig Transportation is upgrading its fleet with the MobileMax™ Multi-Mode solution. Ohio-based Craig Transportation, which first equipped its fleet with mobile communications and tracking systems from GeoLogic in 1995, specializes in regional and multi-regional dry van service, serving all points between Illinois and New Jersey and between Michigan and Kentucky.
“The GeoLogic multi-mode system has provided us with the continuous coverage we require while remaining cost effective on a monthly basis,” said Lance Craig, president. “Our initial purchase decision was based on not compromising usability to simply lower cost. We always looked at the longer term benefits and with GeoLogic, the multi-mode system’s reliability, effectiveness and cost efficiency have survived the test of time.”
What sets MobileMax apart, according to Craig, is its ability to send and receive messages faster than satellite-only systems. “We specialize in retail deliveries, including next-day and expedited service,” he explained, “and in many metropolitan areas the messaging response time with the multi-mode technology is quicker and often more reliable because the system is not limited by the need for the satellite to see the truck. In addition to always being accessible, over 50% of our transmissions are not carried by the more expensive satellite system.”
Benefits of MobileMax for Craig Transportation include improved driver retention, increased vehicle utilization and productivity and enhanced customer service. The system, Craig noted, makes it easier for drivers and dispatchers to do their jobs, and is a highly efficient way to pass information to back office systems as well as to customers. In addition, while there are many intangible benefits that add up to real savings, the company has also realized a reduction in telephone costs.
“With real-time shipment tracking and mobile communications capabilities, we can make optimum decisions at the right time for operational efficiency, even when changes occur several times per day,” Craig said. “Making the right decisions is essential for taking care of our customers’ needs.” Looking ahead, Craig is also planning the next step, including adding state line crossing and geofencing capabilities to his fleet’s MobileMax systems in order to automate check call and arrival/departure monitoring.
As the 2004-2005 chairman of Truckload Carriers Association (TCA), a former chairman of North American Transportation Management Institute, a board member of TCA's Truckload Academy, and American Trucking Associations (ATA) vice-president at large, as well as an active participant in many industry activities, Craig also has a broader perspective. “The value of embedding the GeoLogic solution in our daily operations is in providing a high level of service,” he concluded. “We believe that using technology to exchange data enables drivers to focus on doing their jobs and has changed the way Craig Transportation and the entire trucking industry does business for the better.”
About GeoLogic Solutions
Formerly the Transportation Division of Aether Systems, GeoLogic
Solutions operates as a stand-alone company within the Platinum
Equity portfolio. Based in Herndon, Va., GeoLogic Solutions
provides the commercial trucking industry with wireless asset
management solutions that reduce operational costs while increasing
overall efficiency. GeoLogic’s MobileMax, a multi-mode
communications and tracking system and TrailerMax, a trailer
tracking and monitoring system, are installed on nearly 50,000
commercial trucks and trailers. For more information, go to
www.goGeoLogic.com.
Susan Fall
(858) 490-1050
susan@launchitpr.com
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