Former Division of Aether Systems
Unveils New Brand Identity: ‘GeoLogic Solutions’
Business Unit Acquired By Platinum Equity
Relaunches as Independent Company
OWINGS MILLS, Md. – November 16, 2004 –
Completing its transformation to a fully independent standalone
company, the former transportation division of Aether Systems
Inc. was relaunched today as GeoLogic Solutions Inc.
The company was acquired in September by Platinum Equity,
a global investment firm that specializes in the merger, acquisition
and operation of mission-critical services and solutions companies.
“The new name and brand identity signal that GeoLogic
Solutions is now ready to stand on its own,” said Ross
Young, senior vice president for operations at Platinum Equity
who is serving as Interim President at GeoLogic Solutions.
“The company has a strong foundation, with innovative
products and a strong customer base. It is poised for growth
in 2005.”
GeoLogic Solutions delivers comprehensive wireless and mobile
communications solutions to the transportation industry. Its
products include MobileMax™, a dual-mode mobile communications
system for fleet management and TrailerMax™ an event-driven,
user-configurable asset monitoring system for untethered trailers.
Nearly 50,000 of the company’s systems are in use by
more than 400 customers throughout United States and Canada.
Ken Mitchell, vice president of sales and marketing for GeoLogic
Solutions, said the company is focused on providing innovative
technology solutions for the commercial trucking industry.
“We understand technology, and we understand trucking,”
stated Mitchell. “More importantly, we realize the role
technology plays in the commercial trucking industry. This
combination of technology experience along with our commercial
trucking background helps ensure the best solutions for our
customers.”
The company’s flagship product, MobileMax, is the first
and only mobile communications and tracking system to utilize
both terrestrial and satellite-based networks. It automatically
selects the faster, lower-cost terrestrial network for data
transmission first, and switches seamlessly to the satellite
network when coverage is needed in remote areas. Use of this
dual-mode technology reduces monthly communications fees by
as much as 40% over the cost of satellite-only networks while
still providing the ubiquitous coverage that terrestrial-only
systems are unable to guarantee.
In addition to providing communications and tracking, MobileMax
automatically records state-line crossings, monitors driver
and vehicle performance, communicates engine fault codes and
alerts companies of driver arrival at/or departure from geofenced
locations.
The TrailerMax asset monitoring system for untethered trailers
features an event-driven, user-configurable system that utilizes
satellite communications. TrailerMax increases asset utilization,
protects fleets from unauthorized trailer movement and improves
overall profitability by providing trucking companies with
a clear vision of trailer activity.
Current MobileMax and/or TrailerMax customers include such
companies as: U.S. Xpress, CFI (Contract Freighters, Inc.),
National Carriers and JDC Logistics.
About GeoLogic Solutions
Formerly the Transportation Division of Aether Systems, GeoLogic
Solutions operates as a standalone company within the Platinum
Equity portfolio. Based in Owings Mills, Md., GeoLogic Solutions
provides the commercial trucking industry with wireless asset
management solutions that reduce operational costs while increasing
overall efficiency. GeoLogic’s MobileMax, a dual-mode
communications and tracking system and TrailerMax, a trailer
tracking and monitoring system, are installed on nearly 50,000
commercial trucks and trailers. For more information go to
www.goGeoLogic.com
About Platinum Equity
Platinum Equity (www.platinumequity.com)
is a global M&A&OSM firm specializing in the merger,
acquisition and operation of mission-critical services and
solutions companies. Since its founding in 1995, Platinum
Equity has acquired more than 50 businesses and built a portfolio
of global operating companies with more than 38,000 employees,
more than 600,000 customer sites and annual revenue of nearly
$8 billion. In 2003, Platinum Equity was named the 34th largest
private company in the United States.
Media Contact:
GeoLogic Solutions
Susan Fall
(858) 490-1050
susan@launchitpr.com
LOGO AND PHOTOS AVAILABLE AT www.goGeoLogic.com/newsevents.html |
